Category: Tips

Optimize the Payment Journey for Your Customers

Posted on

Customer payment experiences have evolved in recent years. Digital payments are leading the pack, providing multiple ways for users to transact with businesses. By optimizing the payment journey for your customers, you can enhance their experiences and reduce late payments.

What Is the Payment Journey?

The payment journey is the path customers take when buying a product or service from your organization. The journey extends from the consumer engaging with your company about what they want to the steps they take to pay for the solutions you deliver. You want billing, invoicing, and transactions to be hassle-free from start to finish, removing barriers and making payments seamless and personalized for your customers and merchants.

The goal of a streamlined payment journey is to replace any friction in the process with solutions that provide convenience and choice.

How to Improve the Payment Journey

Enhancing the payment journey leads to better user experiences and increased customer satisfaction. A happy customer is likely to return and advocate for your brand. Here are four ways you can improve the payment journey.

1. Accept Multiple Forms of Payment

You can optimize the payment journey and meet customers where they are by allowing multiple payment methods, including credit cards, digital wallets, or bank transfers. The more options you provide, the fewer reasons customers will have to postpone payment.

2. Provide Recurring Billing Options

Subscription or recurring billing provides:

  • Consistent revenue: Recurring billing gives your business a predictable revenue stream. Regular payments increase business stability and cash flow. Using systems like CSG Forte Account Updater automatically updates account info so you rarely miss payments and can focus on steady revenue recognition.
  • Convenience for customers: Subscription services streamline payment for customers. Your customers won’t have to complete payments manually, saving them time and effort. Convenience enhances the customer experience and increases brand loyalty.
  • Efficient operations: Recurring billing reduces your team’s administrative workload. Instead of manual interventions, you get automated solutions that optimize your processes and enable you to focus on more impactful tasks.

Securely gathering and storing sensitive information is key to benefit from recurring billing. Using an encrypted platform will help you manage data effectively and make cancellation easy for customers.

3. Offer Multiple Channels to Pay

To improve your payment journey, you must allow customers to select their preferred channels to pay. The seamless transition between channels makes for frictionless payments. It also lets customers choose how they interact with your business. A multichannel payment platform will allow your customers and merchants to use email, phone, in-person, text, or live agent channels to pay bills and complete transactions.

4. Let Customers Buy Now and Pay Later

Merchants are increasingly adopting buy-now-pay-later (BNPL) models. Offering the option to pay in installments may:

  • Improve conversion rates: BNPL lets your customers bypass full upfront costs. Smaller installment payments lower the financial barrier to transactions, leaving customers more likely to make impulse purchases that raise your conversion rates.
  • Attract new customers: The ability to pay in installments can make purchasing an easier choice for new customers who might be put off by prices initially. BNPL also offers an alternative method to credit cards, which may be a plus for some consumers.
  • Increase customer loyalty and repeat purchases: Customers with a positive experience of your BNPL services are more likely to make repeat purchases and advocate for your business, driving word-of-mouth referrals.
  • Reduce cart abandonment: Customers abandoning their carts is a serious problem e-commerce businesses face. BNPL alleviates cart abandonment due to financial barriers, giving shoppers more time to complete their purchases.

The Benefits of Frictionless Payments

An integrated payment system is an investment in your business. Modern customers expect seamless payment experiences, and they might turn to a competitor if they find paying bills or completing transactions out of sync with their preferences.

A seamless payment journey and system has several benefits, including:

  • Saving your business money and time in the long run
  • Increasing customer loyalty and confidence
  • Reducing risks associated with payments
  • Maximizing the probability of repeat purchases and on-time payments
  • Offering flexibility in terms of payment channels
  • Enhancing your payment security features
  • Giving your business a competitive edge in the market

How CSG Forte Will Help You

CSG Forte has decades of experience helping businesses like yours optimize the payment journey. We know how to do payments right, and we’ll come alongside your business to streamline the process for your customers.

Take advantage of multichannel payments, customized journeys and secure solutions to help your business succeed.

Multichannel Payments

CSG Forte Engage enables your customers to choose their preferred channels during the payment journey. Customers can pay by text, phone, email or through a live agent and change their method seamlessly as needed.

Customized Payment Journeys

Forte Engage assists your business in deploying branded customer payment journeys for recurring, future-dated and one-time payments.

You can easily send customers invoices with confirmations, late notifications and payment-due prompts via their preferred channels. These highly personalized interactions can help reduce outstanding amounts that are past due.

Secure Payments

Through the call center payment processing feature of the Forte Engage solution, live agents can rapidly generate personalized invoices and send them to customers online.

The agents leverage innovative NanoSite technology to complete transactions without your customers needing to provide their credit card or bank account info. These secure NanoSites mean you won’t have to worry about data leaking. You’ll also benefit from a solution that offers prompt payments—a win-win.

Enhance Your Payment Customer Experience With CSG Forte

At CSG Forte, we partner with businesses to help them scale while offering superior customer experiences. We use an intuitive, unified payment platform that adapts to your evolving needs. Our payment solutions will reduce operational costs, simplify processes and help your business build a solid reputation for secure transactions.

With our decades of experience, award-winning technology and vast network of partners, you can count on us to streamline your payment journeys and enhance your interactions with customers.

Contact our team for frictionless payments, optimized journeys and first-rate customer experiences.

Transact With Customers Using Email Payments

Posted on

When you want to grow your business and streamline operations, eliminating barriers in the payment experience is key. That means opening new and convenient avenues for payment. Email payments are an option that makes purchases easy for customers while relieving your team of the labor-intensive admin of manual invoicing.

What Is an Email Payment Link?

An email payment link is a clickable button or text-based link embedded in an email you send to customers. The link directs your customers to a secure payment page or portal hosted by a trusted payment service provider (PSP).

A payment email typically contains order details or an invoice, a personalized message and a link to make the payment. Once the user opens the payment link and navigates to the secure page, they can pay using their preferred method.

Sending email payment links is ideal if you want to accept payments from anywhere, even when you don’t have a point-of-sale device on hand.

Can Your Business Benefit From Payment Notifications Through Email?

Any business can benefit from invoicing customers using email payment links—including small businesses. Email links are especially convenient for e-commerce stores and wholesalers that accept frequent B2B payments. Email is often the preferred method of communication between businesses, so leveraging this platform is ideal for prompt payment.

Other businesses that can benefit from leveraging email technology to request payments include:

  • Legal offices
  • Restaurants
  • Taxi services
  • Gyms
  • Hairdressers
  • Salons

You can set expiration dates and hold funds for a future date, so email links are suitable for reservations. You don’t even need a website to offer payment via email, making it a truly accessible option for any business.

What Are the Advantages of the Email Payment Method?

Sending links to personalized payment pages via email is beneficial for multiple reasons:

  • Optimizing workflow: Email payments remove manual processes and errors by instantly generating and sending customer invoices. You can request payment rapidly and focus your energy on other aspects of business.
  • Improving customer experience (CX): Email payment links enhance CX through customized messaging and ease of use. Customers also appreciate having multiple payment options from their preferred device. Your customers can access links via their PC or smartphone, navigate to the secure page, and choose whether to pay by credit card, bank transfer or digital wallet.
  • Building trust and loyalty: By staying up to date with the latest technologies, enhancing payment security features and offering clients the gift of choice, you can build customer loyalty and trust.
  • Customizing payment journeys: With email links, you can quickly deploy personalized and branded payment journeys for recurring, future-dated or one-time payments. You can leverage your payments platform to send custom invoices with confirmations, late notifications and payment reminders directly to your customers’ inboxes.
  • Reducing operational costs: With email payment links, you don’t need point of sale (POS) systems—and you don’t need to pay the costs associated with them.
  • Protecting sensitive data: By using a secure payment platform, like CSG Forte Engage, you are safeguarding customer data and protecting against data leaks.
  • Supporting multiple methods: Your business is not restricted to a specific payment method. Email payment links support credit and debit cards, ACH payments and digital wallets like Google Pay and Apple Pay.
  • Increasing conversion rates: Email links make paying simple for customers. That convenience translates to a boost in conversion rates, overall revenue and customer satisfaction.

Choosing a Trusted Payment Email Provider

Many payment service providers (PSPs) offer payment link services enabling you to request payment via email, text or social media. Not all service providers are equal in the level of service, security and personalization they offer your business. You need a partner that comes alongside you to enhance your customer payment experience and increase on-time payments.

Here are a few questions to keep in mind to ensure you select a trusted provider:

  • Can you support multiple payment methods?
  • Can you use the payment link feature even if you don’t have a website?
  • Can you customize your payment landing page with your branding and colors?
  • Can you manually capture and adjust payments at a future date?
  • Is the PSP Payment Card Industry (PCI) compliant?
  • Is the PSP team willing to help you and answer questions?

Leverage the Benefits of Email Payments With CSG Forte

CSG Forte is a trusted partner with decades of experience. You and your customers can benefit from frictionless payment processes through our CSG Forte Engage solution.

Our platform supports customized, secure, flexible payments through multiple channels, so you can give customers a first-rate experience.

Streamline your payment processes by connecting with our team today.

5 Payment Trends To Watch For In 2021—And Beyond

Posted on

If we’ve learned anything in the last year, it’s that human beings have a remarkable capacity to adapt to rapidly changing and challenging circumstances. Some of the changes introduced in the last year will likely go by the wayside (sorry, elbow bump). But other changes, like digital payments, will become part of the post-COVID normal.

While the adoption of digital payments was on the rise before the pandemic, COVID-19 has acted as a major accelerator. Accenture estimates that approximately 420 billion transactions worth $7 trillion are expected to shift to digital by 2023.

 

Anticipating Payment Trends in 2021

  1. Old-School Habits Will Turn Into New Payment Preferences

We all have stories about someone we know changing a long-held habit during the pandemic—an uncle using online banking for the first time or a grandparent ordering groceries online. While digital payment options aren’t new, their adoption has surged over the past year—digital wallet adoption jumped from 38 to 55 percent during the pandemic. As consumers get used to the speed and convenience of digital payments, options like digital wallets and contactless payments will become the new normal.

  1. Tokenization Takes Off

Tokenization, or the use of non-decryptable data that acts as a substitute of a sensitive data element, plays a major role in ensuring that payments are secure. It helps reduce risk from data breaches and provides customers with a sense of confidence in the safety of their financial information and property. As more payments are made online, the use of tokenization will become more of a focal point for merchants and processers. The future of tokenization is bright—one forecast believes that the worldwide tokenization industry will reach $4.8 billion by 2025.

  1. No Contact, No Problem

Many individuals, merchants and government agencies used contactless payments for the first time during the pandemic and found them to be efficient and intuitive. In fact, the usage of tap payments in the United States rose by approximately 150 percent in March relative to the prior year. Today, more than half of Americans are using at least one form of contactless payments. Not only are contactless compliant with social distancing guidelines, but they are also secure and flexible. Even as restrictions associated with the pandemic subside, consumers will continue to expect contactless payment options.

  1. More Governments Modernize the Citizen Experience

The pandemic upended workflows for not only the private sector, but for government agencies as well. When the pandemic hit, state and local governments rushed to keep government business progressing and revenue coming in. Governments have accelerated their adoption of new, flexible ways of operating, including accepting online and ACH payments for the first time and supporting bill payment through interactive voice response (IVR). Now that these stop-gap measures have been widely implemented, governments will need to keep moving forward with more digital offerings.

  1. Fraud Prevention Measures Will Be Tested

An unfortunate byproduct of the pandemic has been an increase in fraudulent activity. According to the Association of Certified Fraud Examiners (ACFE), 79 percent of respondents had observed an increase in fraud since the start of the pandemic. As a full economic recovery is expected to take years, we are likely to see an increase in fraudulent payments in the short to medium term. E-commerce businesses are particularly vulnerable to fraud. Payment processors will be tested by bad actors looking for vulnerabilities and will need end-to-end encryption and a secure token data vault to reduce risk.

This past year’s disruption has conditioned us to expect the unexpected. If there is anything positive to be found when looking back at 2020, it’s individuals’ and companies’ ability to adapt amidst adversity. Absent having a crystal ball, it’s impossible to know exactly where the payments industry is headed moving forward. But we can expect that payments will be more flexible, modern and digital.

 

This post originally appeared on csgi.com.