What Is a Payment Link?
Today, every business needs to offer a variety of payment options for their products, services and invoices. Furthermore, these offerings need to be fast and secure to meet your customers' ever-expanding needs. Personalized payment links meet all of the above requirements, and CSG Forte's payer engagement platform also integrates seamlessly into your existing website setup, messaging platforms and social accounts.
A secure payment link allows you to expedite payments through an easily accessible code or link. Often, these are in the form of “buy now” or “pay now” buttons, QR codes and in-text links. When a customer follows the link, they bypass all the searching, add-to-cart and information-adding steps. Instead, they go straight to a customized invoice that is ready for payment, shortening the conversion process and increasing the chances of them making payment.
Benefits of Using Payment Links
Setting up a payment link can take just minutes—from there, you have an easy-to-use, secure link that you can share with your customer on their preferred communication channel. A payment link can:
Offer a range of payment options: Almost half of all online payments are made through a mobile wallet. An additional 30% of payments use debit or credit cards. Payment links ensure you can work with the digital payment methods your customers prefer.
Provide expedited payment capability: Payment links let people complete purchases in as little as one click. That means fewer late payments.
Customize the sales experience: Your normal sales platform may be one-size-fits-all, but your payment links can be as unique as the people viewing them. Customize the URL of your payment links with your branding and link customers to a personalized invoice.
Where to Use Payment Links
Perhaps the top benefit of payment links is that you can use them anywhere, online and in person. Consider how a payment link can affect conversions from these avenues:
Emails: Getting your customers to open your email is half the battle—the other half is keeping them interested long enough to take action. A payment link at the beginning of your email that takes them straight to a personalized invoice ensures you’re making the payment experience quick and convenient.
Text messages: SMS messages are a fast-paced way to streamline reaching potential buyers. Sending a text message requests immediate action, and when you pitch it just right, your customers will be eager to reply.