Partner relationships make or break reseller payment profitability
Independent Sales Organizations (ISOs) have a significant opportunity to serve the growing number of small and mid-size business (SMB) merchants that are adopting digital payments at record pace. The wrong payment partner can slow you down, cost you revenue, and limit how well you serve your merchants.
Consistent challenges we hear from ISOs about other processors include:
- Complex rates and terms: Onboarding new clients is wrapped up in red tape that adds days to decisions.
- No branding opportunities: Without the likeness of their brand represented in the solution, ISOs feel like “just a reseller.”
- Limited technical support: Self-service-only support leaves ISOs and their customers hanging.