Going Digital: Understanding Merchant Services Providers
Cash has long been king, but its reign is quickly winding down.
Customers today increasingly prefer a modernized, digital payment experience for several reasons: ease of transfer, remote purchase capabilities and security, to name a few.
If your business doesn’t already accept credit cards, debit cards and other electronic payments, you'll want to rethink that strategy before falling further behind—digital transactions accounted for 30% of all point-of-sale (POS) transactions and 50% of all online sales in 2023, and those shares are only expected to increase.
To get your company online, able to accept digital payments, you’ll need to partner with a merchant services provider (MSP). And, especially if you’re new to the online payments world, with all its regulations, compliance requirements and data protection laws, you’ll need to make sure and choose the right payments partner.
What Is a Merchant Services Provider?
A merchant services provider is a go-between company that acts as a mediator between your business and credit card companies and/or banks. If your company wants to accept multiple forms of payment beyond cash, it needs to work with a partner that offers secure merchant services.
The goal of most MSPs is to facilitate and secure the payment process for companies and their customers. Along with acting as the intermediary between banks and your company, an MSP may also allow you to connect your online and physical stores’ payment systems, ensure you stay compliant with security regulations and offer customer support.
Depending on your needs, your MSP may provide services such as payment processing, payment gateways, POS devices and merchant accounts.
Merchant Account Provider vs. Payment Gateway
Payment gateways and merchant account providers fall under the merchant services provider umbrella. In some cases, an MSP may provide both payment gateway and merchant account services.
Merchant account provider: Your company will need a merchant account to accept credit and debit cards. The merchant account provider holds funds for you while bank authorization occurs. Once the authorization is complete, the money is transferred from the merchant account to your bank account.
A merchant account isn’t the same as a typical bank account. While the money in the account technically belongs to your business (provided the credit or debit card company approves the transaction), you can’t directly access the money and withdraw it as you would funds in your savings or checking account.